Rich Rowlands — Founder, Labwork
Rich Rowlands
Founder, Labwork
Dental Industry Marketing

Built for the
dental industry.
Nothing else.

I'm Rich. Five years working directly with dental labs across the UK means I know your industry, your pressures, and exactly what dentists look for before they pick up the phone to a new lab.

Labwork builds websites that work — and handles everything so you don't have to think about it.

✓ I know your customers — five years inside the industry
✓ I handle everything — you just say yes
✓ You own your site after 12 months — no lock-in
See pricing Get in touch
Web Design
Brand Identity
Dental Labs
Dental Practices
SEO
Consulting
Patient Acquisition
Web Design
Brand Identity
Dental Labs
Dental Practices
SEO
Consulting
Patient Acquisition
The Labwork Subscription

One monthly fee.
A website that pays for itself.

"I don't need a website — I'm busy enough." We hear this all the time. But the labs losing dentist clients quietly to competitors who look more professional? They were busy enough too.

→
You own your site after 12 months. No conditions.
The monthly fee isn't paying off your site — it's what keeps it fast, secure, found on Google and working for you. After year one the site is yours to keep. You stay because it earns its keep, not because a contract says so.
Foundation
£89.99/mo
Perfect for getting your lab online fast
✓Custom website built & live in 2 weeks
✓Hosting, domain & SSL managed
✓Monthly security & speed checks
✓Google Business profile setup
✓One amend per month
Growth
£119.99/mo
Our most popular — built to grow
✓Everything in Foundation
✓SEO — pages, titles, local search
✓Monthly content update
✓Google Business management
✓Quarterly performance report
✓Three amends per month
Most popular
Rank
£199.99/mo
For labs serious about ranking and winning
✓Everything in Growth
✓Local SEO campaign
✓Monthly dentist outreach email
✓Google Reviews strategy
✓Priority support — dental industry specialist
✓Unlimited amends
Other agencies
✗24 month lock-in
✗£2,000+ upfront
✗Site dies if you leave
✗No dental industry knowledge
Labwork
✓Own your site after 12 months
✓No upfront cost
✓Cancel after year one, keep the site
✓Built by someone inside the industry
What we do

Everything the dental
industry needs to grow.

All services
01
Web Design
Custom websites that reflect the precision and quality of your work. Fast, modern, and built to convert.
02
Brand & Identity
Logos, colour systems, and brand guidelines that make you instantly recognisable and trusted.
03
Social & Content
Consistent, professional content that showcases your work and keeps you front of mind with the right people.
04
Consulting
Strategic business and marketing advice from someone inside the dental industry. Whether you're launching, growing or repositioning — we'll help you work out the plan.
Who we work with

Built for dental labs.
Nothing else.

Dental Laboratories

Your work is exceptional.
Your online presence
should be too.

Whether you're a single-technician operation or a multi-seat digital lab,
we build the presence that makes dentists choose you over everyone else.

— Custom lab websites from £500
— Brand identity & logo design
— SEO & Google Business
— Local dentist outreach
— Monthly retainer from £200/mo
Get a free consultation
Get in touch

Ready to stand out
in the dental industry?

Drop us a message and we'll get back to you within one working day.