Dental Industry Marketing

Built for the
dental industry.
Nothing else.

We help dental laboratories, suppliers and brands grow — with websites, marketing and consulting from someone who knows this industry from the inside out.

Start a project See our work
Dental laboratory work
Web Design
Brand Identity
Social Media
Dental Labs
Suppliers & Brands
Consulting
SEO
Industry Specialists
Web Design
Brand Identity
Social Media
Dental Labs
Suppliers & Brands
Consulting
SEO
Industry Specialists
What we do

Everything the dental
industry needs to grow.

All services
01
Web Design
Custom websites that reflect the precision and quality of your work. Fast, modern, and built to convert.
02
Brand & Identity
Logos, colour systems, and brand guidelines that make you instantly recognisable and trusted.
03
Social & Content
Consistent, professional content that showcases your work and keeps you front of mind with the right people.
04
Consulting
Strategic marketing advice from someone inside the industry. Market positioning, channel strategy, and go-to-market planning for suppliers and brands.
Who we work with

Two audiences.
One deep expertise.

Dental Laboratories

Your work is exceptional.
Your online presence
should be too.

Whether you're a single-technician operation or a multi-seat
digital lab, we build the web presence, brand and social
strategy that makes dentists choose you over everyone else.

— Custom lab websites from £500
— Brand identity & logo design
— Social media management & content
— Monthly retainer packages
Get a free consultation
Suppliers & Brands

Reach the labs that
actually buy from you.

We work with dental suppliers, material brands and
distributors who need to connect authentically with lab
owners. We know that audience from the inside.

— Market positioning & brand strategy
— Campaign planning & execution
— Trade show & event marketing
— Industry consulting & go-to-market planning
— Content & social for dental brands
Let's talk strategy
Industry experience with
Ivoclar · Dental Direkt · Skillbond · Dentsply Sirona · Bredent · & more

We know this
industry.
Properly.

Labwork was founded by Rich Rowlands — five years at the heart of the UK dental industry at Element Digital, working directly with labs, suppliers and brands across the country.

Not a generic agency that's read a few blog posts about dentistry. Someone who's been in the labs, knows the suppliers, understands what drives decisions in this market, and has the relationships to prove it.

"I spent five years helping labs grow their digital operation from the inside. Now I'm doing it on their behalf."

Work with Rich
Rich Rowlands — Founder, Labwork
Rich Rowlands
Founder, Labwork  ·  Formerly Element Digital
01
Deep industry knowledge CAD/CAM, zirconia, milling, implants — we understand what labs produce and what suppliers provide. No learning curve, no hand-holding.
02
Both sides of the relationship We work with labs and the suppliers who serve them. That dual perspective means smarter strategy for everyone.
03
Results that matter More leads for labs. Better reach for suppliers. A brand that commands the right attention in a niche industry.
04
No long contracts Transparent pricing. We earn your business every month.
Get in touch

Ready to stand out
in the dental industry?

Drop us a message and we'll get back to you within one working day.